What are a few of the ways smart devices have shifted the way we consume media? - read on to learn more.
Over the last few years, with the rise of digital content, the way in which people take in content has evolved considerably. For several years, conventional television was the main source of family entertainment for many people. Nevertheless, from the advancement of streaming platforms, many audiences are averting from set up tv, especially among younger individuals. Rather, worldwide media content analysis shows that more individuals are buying subscriptions to streaming services, which strongly affirms the switch in audience intake practices. These options are popular for allowing individuals to watch the shows and movies they want, any here time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the appeal of streaming services as a popular media consumption habit among audiences today. These modifications show the move towards user-controlled viewing preferences in the market.
With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the rise of internet streaming platforms and short form video content, the way in which individuals are getting their news reports is also evolving. Individuals are significantly turning towards internet news sources, rather than watching television, to discover the latest worldly affairs. However, concurrently, due to a constant flow of information, individuals are becoming overwhelmed by huge quantities of content. In response to this, news companies are re-engaging audiences by making short form content that is clearer and easier to observe. Nowadays it is common to find news channels that have sizeable followings on social media websites. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this technique has been important for supplying individuals with trusted and authenticated news sources, in a form they can easily relate to.
In the existing digital age, smart phones have come to be one of the most popular devices that individuals are using to watch videos and gain access to media. Nowadays, many social media networks are offering limitless feeds of brief, fast-paced videos, that are growing in appeal among smart device users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, revealing that short form content is among the fastest growing media trends today. These platforms enable users to see a series of customised videos and interact immediately, making these videos far more engaging and addictive than traditional media. Short form videos are also being used more frequently for news and instructional functions, not just for home entertainment. Consequently, this trend is evolving the way people are proactively looking for and counting on to get information, in a faster, shorter and more functional format.